Find the right gift: which AI agent to use

Researched, hands-on test pending

Our top pick: Amazon Rufus. This write-up is based on research from public sources; we haven't tested it hands-on yet and will update this page when we do. Prices were checked on 31 October 2026 and can change.

Top pick: Amazon Rufus

Official site: www.amazon.co.uk/gp/help/customer/display.html?nodeId=Tvh55TTsQ5XQSFc7Pr
What it does: Ask 'gift for a 12-year-old into Minecraft, under £30' inside the Amazon app and it suggests and compares products.
Rough UK price: Free with an Amazon account
Free tier: Yes.
UK caveats: Live for all UK customers in the Amazon Shopping app. Desktop was still rolling out to some UK customers at the time of writing. It only recommends what Amazon sells.
Don't use it if you are: Anyone wanting independent shops or unbiased picks.

Alternative: ChatGPT

Official site: chatgpt.com
What it does: Brainstorms ideas beyond one shop, including experiences and handmade gifts.
Rough UK price: Free; Go £7/month; Plus £20/month
Free tier: Yes.
UK caveats: Check the links and stock yourself.
Don't use it if you are: Last-minute buyers who need next-day delivery confirmed.

Sources

No paid placements. Spotted something out of date? Email hello@letanagent.com.

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